Where Every Cup Counts
Our social mission is simple: make every cup count for people, planet, and community.
Our Impact
We’re more than a coffee company.
At GAIA, every cup contributes to positive change. From day one, we’ve committed to building a brand that creates value for both people and the planet.
Launching in 2026, we’ll publish biannual Impact Reports to stay transparent, accountable, and connected — sharing our progress with our community and partners.
Our Impact Pillars
Community Empowerment
Free barista training and meaningful employment for underrepresented groups.
Profit Reinvestment
5% of profits go directly to local projects across Tower Hamlets and beyond, with plans to increase to 10% as we grow.
Sustainable Supply
Low-waste, circular supply chains — from farm to cup.
Creative Collaboration
Partnerships with grassroots charities, councils, and local talent.
Transparent Reporting
Biannual impact reports shared publicly with measurable results.
Our Commitments
Free barista training for underrepresented communities.
Partnerships with grassroots charities, councils, and ReLondon.
5% of profits reinvested into local projects, increasing to 10% by Year Two.
Low-waste, circular supply chains at every stage.
Our Vision for Growth
We’re starting in East London with a bold idea: to build a new kind of coffee culture — one that blends exceptional coffee with measurable social impact.
From our 2026 pop-up, we’ll grow intentionally, bringing people together through spaces, training, and storytelling. As we expand, community impact will remain at the heart of everything we do.
How You Can Support
Join the GAIA Circle
Sign up to hear about our projects, partnerships, and impact reports.
Partner with Us
Collaborate with creatives, ethical brands, and grassroots organisations.
Spread the Word
Share our mission and help grow this movement from the ground up.
